In this course, you’ll be guided through planning, designing, launching, and maintaining a patient recruitment campaign on social media, from start to finish. The information here is presented in the context of clinical trials and developed by industry veterans, and will help you meet your recruitment targets, enhance your site’s capabilities, and much more.
If this is your first time here, click on the first lesson, “Welcome to the course!”, when you are ready to get started. Otherwise, expand the relevant lesson to continue where you left off.
Note: For the best user experience when browsing the course material, please use Google Chrome.
Here is a listing of the slides, lesson activities, and resources which you will be able to download from the course materials and resources heading in Section 1:
1. Welcome to the course!
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- Slides
2. General Principles
- 2.1. First steps into Social Media
- Slides
- 2.2. Campaigns in Context
- Slides
- Process planner
- Role delegation log
- Budget calculator
- Clinical trial promotion planner
3. Getting Your Campaign Approved
- 3.1. Guidelines and Requirements
- Slides
- 3.2. Generating Campaign Material
- Slides
- Text templates
- Advert examples
4. Understanding the Campaign
- 4.1. Campaign Setup and Maintenance
- Slides
- Campaign statistics activity
- Campaign statistics database shell
- 4.2. Patient Interactions and Engagement
- Slides
- Patient database activity
- Patient database shell
5. Final Words
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- Slides
